ABOUT OUR DESIGN PARTNER
ba&sh: Intuition Meets Innovation in Parisian Fashion

 

Founded in 2003 by best friends Barbara Boccara and Sharon Krief, ba&sh was born from a shared dream: to create the kind of wardrobe they always wanted to wear; effortless, feminine, and instinctively chic. From the start, ba&sh has championed a design language that blends timeless silhouettes with subtle bohemian inflections, all rooted in Parisian elegance.

For designers, ba&sh offers a fascinating study in proportion, material play, and quiet innovation. Garments often feature tactile contrasts, soft knits against crisp tailoring, matte fabrics punctuated with glossy accents. The brand’s color stories lean into muted sophistication, often punctuated by delicate patterns or bold seasonal statements.

Its approach to design prioritizes instinct over trend, crafting pieces that feel emotionally resonant yet stylistically enduring. The use of fluid forms, natural draping, and the occasional architectural detail creates a tension between structure and ease, a hallmark of ba&sh’s aesthetic voice.
With an expanding global footprint and a commitment to responsible sourcing, ba&sh continues to evolve, inviting design-savvy audiences to see fashion not just as adornment, but as a reflection of shared values and lived experience.